Individualism and Collectivism Scale (COL)
Jung & Kellaris‚ 2001
مقیاس فردگرایی و جمع گرایی
Collectivism (COL)
1. I believe that group harmony is more important than personal satisfaction
2. The interests of the group are generally more important than personal interests
3. My personal happiness depends to a large extent on stable social relationships
4. I believe that it is my duty and obligation to observe the norms set by the group to which I belong‚ even if personal costs outweigh personal benefits
5. I prefer to work in a group rather than as an individual
Individualism (IND)
6. Acting as an individual is more appealing to me than action as a member of a group
7. I would rather be known for who I am than as a member of an organization to which I belong
8. I believe that individual decisions usually yield better outcomes than group decisions
9. I would rather pursue my own ends in my own way‚ freely‚ without considering the opinions of others
10. Whether or not a person belongs to a group I am in makes no difference in the way I treat them
شرح سایت روان سنجی: در نسخه ای تنها ماده نخست برای جمع گرایی آمده است.
اعتبار: آلفا کرونباخ 0.72 برای فردگرایی و 0.73 برای جمع گرایی
چگونگی دستیابی
This instrument can be found at: https://www.proquest.com/openview/b0e09e11e1a81aefece1f1a8807748aa/1?pq-origsite=gscholar&cbl=35292 & http://ibrarian.net/navon/paper/Instruments_for_Measuring_Cultural_Values_and_Beh.pdf?paperid=5383441
منبع برای آگاهی بیشتر
Jung‚ J. M.‚ & Kellaris‚ J. J. (2001). Measuring individualism and collectivism at the level of the individual: Preliminary report on the development and assessment of a parsimonious scale. Paper presented at the American Marketing Association.