Materialism Scale
Richins and Dawson‚ 1992
مقیاس ماده گرایی
1. I admire people who own expensive homes‚ cars‚ and clothes.
2. Some of the most important achievements in life include acquiring material possessions.
3. I don’t place much emphasis on the amount of material objects people own as a sign of success.*
4. The things I own say a lot about how well I’m doing in life.
5. I like to own things that impress people.
6. I don’t pay much attention to the material objects other people own.*
7. I usually buy things I need.*
8. I try to keep my life simple‚ as far as possessions are concerned.*
9. The things I own aren’t all that important to me.*
10.I enjoy spending money on things that aren’t practical.
11.Buying things gives me a lot of pleasure.
12.I like a lot of luxury in life.
13.I put less emphasis on material things than most people I know.*
14.I have all the things I really need to enjoy life.*
15.My life would be better if I owned certain things I don’t have.
16.I wouldn’t be any happier if I owned nicer things.* [My life would be better if I owned nicer things.*]
17.I’d be happier if I could afford to buy more things.
18.It sometimes bothers me quite a bit that I can’t afford to buy all the things that I like.
* reverse scored items
Materialism Scale
Adapted by Bindah and Othman 2012
1. How do you feel about people who own expensive homes‚ car‚ and clothes? [1 = “Do not admire”‚ 5= “Greatly admire”].
2. How do you shop? [1= “Buy anything I might want”‚ 5=” Buy only what I need”].
3. How do you feel about owning things that impress people? [1=”Makes me uncomfortable”‚ 5=”Makes me feel great”].
4. How do you feel about acquiring material possessions as an achievement in life? [1=”Not important”‚ 5=”Very important”].
5. How do you approach your life in terms of your possessions (i.e.‚ buying and owning things)? [1=”More is better”‚ 5= “Simple is better”].
6. Would your life be any better if you owned certain things that you don’t have? [1=”Not any better”‚ 5=” Much better”].
7. Do you think the amount of material objects people own shows how successful they are? [1=”Very much”‚ 5=”Not at all”].
8. How would you feel if you could afford to buy more things? [1=”Not any happier”‚ 5=”Much happier”].
9. How would you feel if you owned nicer things? [1=”Much happier”‚5=”Not any happier”].
10. What do the things you own say about how well you are doing in life? [1=”Very little”‚ 5=”A great deal”].
11. How do you feel about spending money on things that aren’t practical? [1=”Do not enjoy”‚ 5=”Really enjoy”].
12. Do you feel that you have all the things you really need to enjoy life? [1=”Need more”‚ 5=”Have all I need”].
13. How much pleasure do you get from buying things?[1=”Very little”‚ 5=”A great deal”].
14. How do you feel about the things you own? [1=”Very important”‚ 5=”Not all that important”].
15. How do you feel about having a lot of luxury in your life? [1=”Do not enjoy”‚ 5=”Really enjoy”].
شرح سایت روان سنجی: این مقیاس ارزش های ماده گرایی را نزد فرد مورد توجه قرار می دهد. سه خرده مقیاس دارد.
اعتبار: هماهنگی درونی 0.8، بازآزمایی پس از سه هفته 0.87
Success (alpha .71 to .75)‚ Centrality (alpha .74 to .78)‚ Happiness (alpha .73 to .83)
نمره گذاری:
Strongly Agree‚ Agree‚ Neutral‚ Disagree‚ Strongly Disagree
Success (items 1-6)‚ Centrality (items 7-13)‚ Happiness (items 14-18)
چگونگی دستیابی
منبع برای آگاهی بیشتر
Richins‚ M. L.‚ & Dawson‚ S. (1992). Consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research‚ 19‚ 303-316.
Richins‚ M. L. (2004). The material values scale: Measurement properties and development of a short form. Journal of Consumer Research‚ 31‚ 209-219.
Richins‚ Marsha L.‚ and Dawson‚ Scott. (2004). A Consumer Values Orientation for Materialism and Its Measurement: Scale Development and Validation. Journal of Consumer Research‚ 19(3)‚ 303-316
Yang‚ Anthony. (2015). Quantifying anomia: development of a scale. California State University. master of Arts thesis.
Bindah‚ E.V.‚ & Othman‚ M.N. (2011). The Role of Family Communication and Television Viewing in the Development of Materialistic Values among Young Adults. A Review. International Journal of Business and Social Science‚ 2(3)‚ 238-248. DOI: www.ijbssnet.com/journals/Vol_2_No_23_Special.../29.pdf.
Bindah‚ E.V.‚ & Othman‚ M.N. (2012). An Empirical Study of the Relationship Between Young Adult Consumers characterized by Religiously-Oriented Family Communication Environment and Materialism. Cross-cultural Communication‚ Vol. 8‚ No. 1‚ 2012‚ pp. 7-18: DOI:10.3968/j.ccc.1923670020120801.355